Who we are

Ethnic Kashmir – The Ancient Crafting is a one-of-its-kind online boutique from the land of pristine beauty, the Kashmir Valley. The widespread collection of Ethnic Kashmir includes shawls, stoles and accessories fabricated with authentic Pashmina and wool. The intricate designing of our products is done by the local artisans. Our entire collection is handmade and embroidered by our weavers. Our exclusive collection of handmade pashmina products is known for its elegance, finesse and warmth. We believe in desirable aesthetic values of our clients and eternal fashion, hence, the collection is in sync with the latest trend. 

Ethnic Kashmir provides you with the best of pashmina products from the treasure trove of arts and crafts and heaven on earth – Kashmir. Our products are exclusively made in Kashmir and with the best of the artistry of Srinagar. 

Our History:

The Craft of pashmina textile and carpet-making were introduced by Sayyid Ali Hamadani, a Persian Sūfī, who, as tradition has it, arrived to Kashmir from Persia along with 700 craftsmen in 1372 AD. 

The name Pashmina also comes from Persian: پشمینه‎ / pašmina, meaning “made from wool”.

Started back in 1912, Warr and sons a local kashmir family continued the same tradition to craft handmade pashmina and passed the same technique to their predecessor.

Now the next generation rebranded the generations-old art with new name “Ethnic Kashmir”. The collection at Ethnic Kashmir is a mix of rich history, artistic innovation and high quality. Its aim to deliver the best quality products to our clients by blending in the highest grade of Pashmina and wool with traditional art. 

How Pashmina is made:

Pashmina fabric is manufactured during the spring season every year when goats shed away their fur developed during the winter season. Approximately 80–170 gram (3–6 ounces) of this wool is collected from one goat every year and goes through the process to produce pashmina.

The procedure of making handloom pashmina includes three processes- spinning, weaving, and dyeing. Throughout the winter season, the inner coat of wool of goat re-grows and get prepared for the extraction in the coming spring season.